Seminars
Throughout the 1990’s many companies implemented
state-of-the-art purchasing procedures which were designed
to get the lowest price from suppliers for the goods and
services that met a minimum specification.
Many suppliers have not realized that the business
environment has changed from the days when they dealt with
the end user. As a result many suppliers give away the farm
in order to get business and have seen their profits
shrink. Many suppliers consider they must continue to
innovate in order to maintain a competitive edge only to
find that they gain little increased profitability from
their new technology. The key lies in having the
appropriate methodologies and pricing models to counter the
threat of aggressive procurement practices.
InnovoMark was founded in 2001 as a consultancy providing a
unique training program, entitled
"Strategies and Tactics for Successful
Bidding"
to teach how to maximize profitability while optimizing
market share in the new environment of procurement driven
purchasing initiatives.
InnovoMark has demonstrated added value for a leading
oilfield services customer of over $500 million dollars by
capturing contracts at superior profitability.
The methodologies incorporated in the InnovoMark training
program are proprietary and protected by trade secret
agreements and intellectual property filings. The proven
track record of the program ensures that customers’ pay
back time is of the order of a few days!
In 2007 InnovoMark added to its product
offering with a new program entitled "Strategies and Tactics for
Successful Marketing" Most marketing
initiatives are tactical in nature. This program is
unique in bringing a strategic focus to marketing
initiatives such that the investment brings maximum
returns.
In
2009 InnovoMark has added another training solution
entitled
“Petroleum Economics –
Essential Knowledge for Improved Sales
Performance”.
The training teaches the basics of petroleum economics but
develops on this to show how an understanding of the
customer’s economic drivers can be leveraged to improve
sales performance.