A Unique Consulting & Training Organization
InnovoMark is a consulting and training company. The
central theme that links all of the products and activities
of the company can be concisely described by the
formulation of “Strategies” and execution of the
appropriate “Tactics”. Many companies are unsuccessful
because they do not follow such a rubric.
Some companies formulate strategies without the
corresponding tactics to achieve the them, such as "this
year we plan to increase our market share by 10%". Without
the specific tactics, such as, a target market plan,
detailed recruitment plan, investment plan, training of
sales people etc., this strategic goal will not be
realized.
On the flip side of the coin many companies are
unsuccessful because they are highly tactical with little
or no strategy. In this mode, companies react to the
demands of their marketplace without any regard to a
long-term plan.
The common denominator among all the successful companies
is that they have clear, and well defined strategies in
addition to the tactics that are specifically chosen to
achieve the strategic goals.
"Strategies and Tactics for Successful
Bidding"
This
training module enables business professionals to prepare
commercial bids that will have a high probability of
winning against competing bids, but equally importantly, be
translated into profitable contracts.
"Strategies and Tactics for
Successful Marketing"
This
training module enables business professionals extract
the maximum benefit from the investment they make in
marketing. In addition, it demonstrates the highly
critical role of effective marketing in achieving
appropriate pricing and successful negotiations.
Petroleum Economics –
Essential Knowledge for Improved Sales Performance
This
training module enables business professionals to improve
their sales success by communicating their value in a way
that takes into account the economic drivers of the
customer